Monthly, Barthes was a fan of the bourgeois society. In his mythologies, he exposed some values of certain cultures and showed how they affected bourgeois society. e.g. in French society wine indicates strength and robust people. Meanwhile, the fact that it is unhealthy and has nothing to do with strength and may cause heart problem as everyone know. But this is what Barthes called “second-order signs” or “connotations”. He explained a picture of a full, dark bottle is a signifier that relates to a specific signified: a fermented, alcoholic beverage. The bourgeois relate it to a new signifies. For instance, they’re manipulating with these semiotics issues to keep on selling alcohol and not to change the situation of people’s minds and superstitious. These insights brought bathes in line with Marxist theory. In The Fashion System Barthes showed how this adulteration of signs could easily be translated into words. In this work, he explained how in the fashion world any word could be loaded with idealistic bourgeois emphasis. Thus, if popular fashion says that a ‘blouse’ is ideal for a certain situation or ensemble, this idea is immediately naturalized and accepted as truth, even though the actual sign could just as easily be interchangeable with ‘skirt’, ‘vest’ or any number of combinations. In the end, Barthes’ Mythologies became absorbed into the bourgeois culture, as he found many third parties asking him to comment on a certain cultural phenomenon, being interested in his control over his readership. This turn of events caused him to question the overall utility of demystifying culture for the masses, thinking it might be a fruitless attempt and drove him deeper in his search for individualistic meaning in art.